Blog: More Independent Recognition & Validation for Mobile Device Analytics Value
Analysis of device uptimes and the types of networks accessed allows enterprise IT organizations to modify device security policies or investigate why a given device or group of devices isn’t being used to its full potential.i
The passage above looks a lot like something B2M Solutions would write to explain the concept of mobile device analytics and the value of our Elemez solution. In fact, it sounds a lot like some of our past blogs on the subject (see Measuring Up – Reaching Full Potential and As Enterprise Mobility Matures, Recognition for the Strategic Value of Mobile Device Analytics Grows).
However, B2M did not write the opening passage. It was penned by respected international consulting and research firm IDC and published in its August, 2017 report Analytic Impact: The Value of Real-Time Mobile Analytics. That is important, because it shows independent recognition of the role and value of mobile device analytics is growing.
Mobile device analytics is coming of age as more end user organizations, mobility managed service providers and device manufacturers are recognising that it can enable them to identify fresh ways to get even better performance out of their mobile devices and utilize predictive analytics to identify and rectify potential issues before they have an impact on their remote workers.
IDC’s thinking is very much in line with ours. IDC wrote: The ability to optimize mobile assets over the course of deployment life cycles translates to a direct return on investment. We completely agree, and we can help you to calculate the return on investment mobile device analytics could produce for your organization through our online ROI Calculator.
Educating the market on the value of mobile device analytics has at times been a lonely pursuit for B2M as many businesses are focused with fixing the issues that are affecting their enterprise mobile devices rather than looking at how they can prevent those issues from happening in the first place and make those devices work even harder. This year we’re delighted to see that leading analysts are also now recognizing the importance of mobile analytics in the enterprise. In addition to IDC, Gartner had already highlighted mobile analytics in its Cool Vendors in Mobile and Wireless Analytics, 2017 report.ii
While we’re pleased that some of the brightest minds in enterprise mobility are recognizing the value of mobile device analytics, we are even more pleased to see that enterprises increasingly are benefitting from it. Terry Solesbury of Royal Mail recently blogged about how the technology is helping that organization improve efficiency and get more out of its multimillion pound mobile technology investments. Leading UK roadside assistance company, The RAC, became one of the most recent mobile device analytics users and saying the solution enables its team to take proactive steps to resolve problems that could prevent their technicians from opening, processing or closing jobs, causing delays to the service they provide to motorists.
iIDC “Analytic Impact: The Value of Real-Time Mobile Analytics” August 2017.
iiGartner “Cool Vendors in Mobile and Wireless Analytics, 2017” Leif-Olaf Wallin, Vivek Bhalla, Saniye Burcu Alaybeyi, 16 May 2017. The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.