Blog: Measuring Up – Reaching Full Potential

by Julie Purves | Jan 13, 2017 | Blogs

Reaching our full potential requires embracing innovation. It is a continuous journey and involves taking risks. But the rewards are worth the trip.

For example, let’s say you want to offer a new service to your mobility enterprise customers. How do you show the ROI on the service? How do you measure those things which are impacting the uptake of the new service?

A mobile strategy maps out when, how and where an application and deployment needs to evolve. It measures the progress along the way. But if you can’t measure it you can’t improve it.

Today there is much opportunity for managers to reach their full potentials by including innovative, actionable analytics when they offer new services, build on existing relationships or find new business opportunities.

The analytics software allows you to see what is working and whats not. It gives you the confidence to encourage people to try new things, do new things and introduce new services in a controlled manner where they can measure and manage the risk.

Reaching Full Potential

You don’t have to expect to realize your potential overnight. The software innovations available today can help you do it one step at time. It is a work in progress that can be measured along the way.

You can pinpoint one thing to measure. Then you can go to the next issue and then the next, rather than trying to understand the whole world all at once. You can take incremental steps, like focusing on battery life, tracking when and where the new service is being used or pinpointing problems that are impacting the uptake such as poor network coverage.

Try new things and measure them. If they’re not working, you’ll know quickly. You’ll fail quickly and then move on to the next idea before you spend millions on a doomed endeavor.

Julie Purves
CEO & Founder