Case Study: CBS Outdoor – improved placement of advertising billboards using mProdigy®

CBS Outdoor needed to replace the outdated paper-based worksheets used by poster fixers on the London Underground. After each night shift, the fixers’ completed worksheets were returned to the office and manually entered into the central database by three administrators. This task was open to manual errors and could take a whole day when factoring in day and night shift work.

B2M’s mProdigy mobile management suite provides the management tools that are vital in this mission critical environment. It was used to rollout the application to the devices of 150 underground fixers. With mProdigy, CBS Outdoor’s IT department can undertake remote maintenance any time over the GPRS network. This includes various levels of remote reset/recovery, scheduling and deploying software updates, retrieving diagnostics or log files, and tight device configuration control. Additionally, mProdigy automatically maintains a comprehensive asset register of all devices, sub-components, software and device profiles.

“Speed and accuracy are the key benefits. We can now confirm that a customer’s poster is up on the correct advertising site as soon as the work is done and our clients receive their reports much faster.”
– Tom Birtchnell, Head of IT at CBS Outdoor