Blog: As Enterprise Mobility Matures, Recognition for the Strategic Value of Mobile Device Analytics Grows

Now that mobile devices and applications are common, can enterprise mobility still provide value and differentiation? Absolutely!

When enterprise mobile technology was relatively new, many projects were rolled out to high expectations and delivered on them by producing immediate gains in productivity. Significant improvements in quality and customer service were also common.

Over time, the more productive, more accurate mobile workforce becomes the new normal, so higher efficiency and lower cost levels become the baseline. Today, updates to mobile devices and applications often only produce incremental improvements, and after time an aging mobile device population may be looked at as an expense more than as an efficiency enhancer. Organizations then may question whether there are any significant new savings or operational improvements to be had, and therefore, whether continuing to invest in the mobile infrastructure should be a high priority.

For a time, the scenario described above represented a fairly typical value cycle for enterprise mobile projects. That time ended with the development of mobile device analytics. Enterprises no longer need to be limited to incremental improvements in their mobile operations. By adding mobile device analytics to mobile device management (MDM) and enterprise mobility management (EMM) programs, organizations can unlock significant new benefits and return on investment by improving device performance, longevity, and most importantly, by significantly improving worker productivity.

Respected technology analyst firm Gartner added its perspective in its “Cool Vendors in Mobile and Wireless Analytics, 2017” report, which states: “Applying these new types of analytics tools will maximize the value of mobility, and optimize the user experience and spend.”

As Gartner said: “The use of mobile technology has become mainstream, and, as the level of innovation is tapering off, it’s time to take advantage of new analytics tools to optimize mobile technology usage.”

A growing community of mobile device users, manufacturers and software developers is seeing the value of mobile device analytics and is creating differentiation and new value by adopting them. Gartner noted the strategic role the technology can play, and recommended: “Designate mobile analytics as a strategic imperative in your mobile and endpoint planning in order to gain actionable insight into usage patterns.”

The recognition of the mobile device analytics product category validates what we at B2M Solutions have always believed and work to prove every day: organizations can create tremendous value for themselves and their customers by applying analytics to optimize their mobile devices.

Spend a few minutes using our ROI Calculator to see the savings mobile device analytics can deliver to your business.

Gartner, Cool Vendors in Mobile and Wireless Analytics, 2017, Leif-Olaf Wallin, Vivek Bhalla, Saniye Burcu Alaybeyi, 16 May 2017

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