About Us

We provide the software tools you need & deserve to gain control over enterprise mobility.


Our Story

Since being founded in 2002, more than 30 Tier 1 OEMs and MSPs, including BT and Psion/Motorola Solutions/Zebra Technologies and most recently Panasonic, have partnered with B2M to understand how their ruggedised mobile devices are being deployed at companies like easyJet, Ferguson and Johnson Controls.

B2M’s real-time mobile intelligence platform helps our customers to build devices perfectly suited to real-world applications and enables our partners to manage their customer deployments to optimise critical processes, leading to unprecedented operational efficiency. Tracking Key Performance Indicators and using this information provides the springboard for product and service differentiation.

B2M Story


Company founded: Research and development, mProdigy is brought to market.


First major mobility solution deployed: Lynx Express (later acquired by UPS).


Relationship with British Telecom is established: Leads to the selection of mProdigy for mobile deployments.


mProdigy selected by Johnson Controls: Platform for Managed Service Programme.


Major deployments of mProdigy in the US: Syclo OEM agreement, Moody International selects mProdigy.


Strategic partnerships with Psion and SITA: easyJet decides on mProdigy for the Halo project.


mProdigy selected by Ferguson: Largest wholesale plumbing distributor in the US.


Elemez: Development of analytics cloud-based product. Elemez selected by Motorola, embedded client on new TC55 Android devices.


Motorola Solutions Venture Capital invest with a syndicate of UK investors. Established US subsidiary and offices.


Panasonic Computer Products Solutions select Elemez to power Toughbook Smart Service.

Julie Purves

Julie Purves


Julie Purves, CEO, founded B2M Solutions in 2002. A business visionary and international entrepreneur with 25 years of leadership success, Purves has assembled a senior-level team of sales, marketing, technical and financial professionals focused on developing and deploying mobile solutions that deliver outstanding business value.

Even in the early years of her career, Purves demonstrated an uncanny talent for identifying and nurturing emerging opportunities to help people and businesses reach their full potentials. A deep understanding of the partner and channel relationships grew into the motto that she carries with her today, “If you can’t measure it, you can’t improve it.”

Warren Price

Warren Price


Warren Price was appointed CFO at B2M Solutions in 2010.  His extensive financial experience has helped B2M become an international business leader in providing innovative software solutions that provide valuable insight and actionable analytics for the mobile enterprise. His strategic and operational financial management insights ensure sound company financial decision making and effective stakeholder communications.

In 2005, Price joined and is still employed as a director at Dolphin Head Group Holdings Plc (DHGH), a commercial property letting company with assets of £30m. The company has interests in residential and commercial development as well as interests in other higher growth sectors including NET and B2M Solutions.

In 2008 he was appointed to the board of DHGH as director where he emerged to lead the company in a number of areas, including IT, finance and involvement in the company’s overall business strategy.

Gary Lee

Gary Lee

Chief Revenue Officer

Gary Lee joined B2M Solutions in 2018 and is based in Atlanta where he heads all marketing and sales for B2M globally.

A business leader with more than 30 years of leadership success, Gary has a proven track record in high-tech serving as C-level executive in both public companies and global venture-backed startups in the U.S., Europe, Asia and the Middle East.   He has repeatedly assembled executive teams to successfully take ideas to market, gain market share around the globe, and attract investors needed for rapid growth.

Gary was most recently Chief Solutions Officer at Stratix Corporation, the largest pure-play managed mobile services provider in North America.  Prior to Stratix he was CEO of InReality and several other global startups providing software, mobility and telecomm solutions.

The Team

The Team

Why work at B2M?

At B2M Solutions we develop innovative software for the mobile enterprise. Our software delivers valuable insights and actionable data that enable our customers to differentiate themselves in their competitive markets.

Everything we do is inspired by our desire to deliver value to our customers. Innovation and collaboration are equal partners with our passion for continuous learning and excellence.

Who we’ve worked with