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About Us

History of B2M Solutions

Since being founded in 2002, more than 30 Tier 1 OEMs and MSPs, including BT and Psion/Motorola Solutions/Zebra Technologies, have partnered with B2M to understand how their ruggedized mobile devices are being deployed at companies like easyJet, Ferguson and Johnson Controls. B2M’s real-time mobile intelligence platform helps our customers to build devices perfectly suited to real-world applications and enables our partners to manage their customer deployments to optimize critical processes, leading to unprecedented operational efficiency. Tracking Key Performance Indicators and using this information provides the springboard for product and service differentiation and puts competitive advantage within grasp.

Executive Team


Julie Purves


Julie Purves is CEO of B2M Solutions, a thought-leading, mobile enterprise management software company based in the United Kingdom. She founded the company in 2002.

B2M delivers innovative software solutions that provide valuable insights and actionable analytics for the mobile enterprise. These real-time, business-centric analytics can be acted upon immediately to optimize operational efficiencies, increase employee productivity and improve customer satisfaction.

A business visionary and international entrepreneur with 25 years of leadership success, Purves has assembled a senior-level team of sales, marketing, technical and financial professionals focused on developing and deploying mobile solutions that deliver outstanding business value.

Even in the early years of her career, Purves demonstrated an uncanny talent for identifying and nurturing emerging opportunities to help people and businesses reach their full potentials. A deep understanding of the partner and channel relationships grew into the motto that she carries with her today, “If you can’t measure it, you can’t improve it.”


Ron Caines

Global Vice President Sales and Marketing

Ronald W. Caines is global vice president of sales and marketing at B2M Solutions, a thought-leading software company based in the United Kingdom specializing in delivering real time, business-centric analytics for mobile devices.

He joined the company in 2014 and is based in Atlanta, Georgia.

A sales-oriented problem solver with a strong technical background, Caines has a long track record leading business turnarounds, operational reengineering, capital planning, cost management and team motivation. With more than 20 years of executive-level sales, marketing, business development and general management experience, Caines has protected company brand value and gained market share throughout North and South America, Europe, Asia and the Middle East.

Caines was most recently president of worldwide sales and services for Psion Corporation, a company acquired by Motorola Solutions. He originally joined Psion as vice president of marketing and was quickly promoted to president, Americas, before his appointment to the global role in 2009.


Warren Price


Warren Price is CFO at B2M Solutions, a thought-leading, mobile enterprise management software company based in the United Kingdom with an office in Atlanta, Georgia, U.S.

Price’s extensive financial experience has helped B2M become an international business leader in providing innovative software solutions that provide valuable insight and actionable analytics for the mobile enterprise. His strategic and operational financial management insights ensure sound company financial decision making and effective stakeholder communications.

In 2005, Price joined and is still employed as a director Dolphin Head Group Holdings Plc (DHGH), a commercial property letting company with assets of £30m. The company has interests in residential and commercial development as well as interests in other higher growth sectors including NET and B2M Solutions. Price was appointed as B2M’s finance director in 2010.

In 2008 he was appointed to the board of DHGH as director where he emerged to lead the company in a number of areas, including IT, finance and involvement in the company’s overall business strategy.



Chris Reynolds

Vice President, Product Development

Chris Reynolds is vice president of product development at B2M Solutions, a thought-leading, mobile enterprise management software company based in the United Kingdom. He joined the company in August 2014. As a member of the B2M Executive Committee, Reynolds has responsibility for all product development initiatives to ensure B2M’s consistent growth in the enterprise mobility and analytics market.

Reynolds’ deep experience with new product and services development has ensured the success of numerous businesses and venture startups. His major account acquisition and management skills have positioned Reynolds as a highly effective business and technology leader.

Before joining B2M, Reynolds played a lead role in a number of start-up ventures and also provided consultancy services, most recently as managing director at Maverick Innovation & Growth from September 2009 to August 2014.

From October 2005 through March 2008, he was head of engineering at Shazam Entertainment Ltd. As lead technology executive, Reynolds moved the company from a dial up service to a worldwide, multi-platform mobile app based service. Shazam’s application rose to #1 on the iTunes chart. It did similarly as well on Android and won several awards.



Why Work at B2M?
At B2M Solutions we develop innovative software for the mobile enterprise. Our software delivers valuable insights and actionable data that enable our customers to differentiate themselves in their competitive markets.

Everything we do is inspired by our desire to deliver value to our customers. Innovation and collaboration are equal partners with our passion for continuous learning and excellence.

Come Join Us!

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